Streamlining its residential marketing and product management structure, Shaw has appointed Steve Sieracki to vp residential marketing and product management, and Kathy Young to director of residential marketing. The move is designed to create stronger connectivity and leverage between the company’s residential marketing group, product management teams and product categories.

Most recently, Sieracki served as vp product category management and Young as creative services director. Both Sieracki and Young have served Shaw in different capacities within sales, product and marketing for over 20 years.

Additionally, Shaw has announced the dates of the company’s 2011 Winter Market events. The company will unveil a wide range of soft and hard surface products at the markets, including new additions to the Anso nylon, Evertouch and ClearTouch carpets, the Epic, Anderson and Zickgraf hardwood lines, as well as a range of laminate and tile & stone introductions.

Shaw’s winter markets are: Jan. 13-14 in Atlanta, Dallas and Chicago; Jan. 19-21 in Anaheim; Feb. 3-4 in Orlando, Fla.; and Feb. 9-11 in Atlantic City, N.J. For more information or to register, visit