The World Floor Covering Association (WFCA) launched the redesigned and updated www.wfca-pro.org, a website geared to the flooring professional. The newly renovated site now offers a suite of tools and resources specifically tailored to meet the needs of those in the business of selling, producing and/or installing floors of all types and styles.

All of the features that existed on the previous site have been redesigned using “new, more efficient technology and interfaces. Users will find the site much cleaner in appearance, easier to navigate and much faster in delivery of information,” the WFCA adds.

Similar to the original site, the updated version offers information on member benefits, industry certification, legislative updates from the WFCA’s own public affairs team in Washington, DC and access to the Members Only section with its extensive document library including; Tom Jenning’s monthly column entitled “Selling More Than the Floor,” the “Jeff King Covers It All” column providing updates on legal issues that affect the industry; “Nagle’s News” a monthly bulletin covering the materials industry with special attention to flooring; and “Business Owner” – a semi-monthly newsletter that provide basic business management information; WFCA commissioned research on consumer focus groups, retailer studies and market trend surveys among other resources.

For members interested in business development and expansion, the site offers a 360 Marketing feature consisting of a comprehensive turnkey solution to help create, enhance and maintain an ongoing relationship with their customers. WFCA affiliate, Torus Marketing can help retailers with website development; digital marketing to reach local consumers interested in buying; search engine optimization, direct mail marketing and other tools and tactics.

Further, a new interactive component called “Ask the Expert” allows retailers to tap into professional sales and marketing advice and information from 20-year retail veteran Phil Andersch. Andersch, who is currently engaged full-time in a cross country store-by-store experience design for a group of independent retailers answers questions from retailers who are looking to improve their store design and processes.

“The WFCA offers an impressive and unparalleled range of benefits,” said Chris Davis, WFCA president and CEO. “Offering a professional site that brings all of these tools and solutions together is a natural for us. Our new site packages practical solutions and tools our members can use to help them increase their sales and profitability, stay efficient and give them a competitive edge to grow their businesses.”