Retailer Foster wins Bahamas trip from Mullican
January 12, 2012
Mike Foster, owner of Crow Hill Hardwoods at 2 W. Main St., Marcellus, N.Y., has won a trip for two to the Bahamas after participating in Mullican Flooring’s “Get Lost in Atlantis” sales incentive campaign.
Mullican’s 60-day campaign, which concluded last November, offered cash-back rewards to sales personnel nationwide for every square foot sold on more than 100 specified hardwood flooring products chosen from 10 of the company’s collections.
For each floor sold, participating salespeople also racked up chances to win a Bahamas trip for two, which included airfare from Charlotte, N.C., and a five-night stay at the Atlantis Resort, located on Paradise Island in the Bahamas.
“Our ‘Get Lost’ campaign was conducted to show appreciation to salespeople nationwide who consistently support the sale of Mullican products,” said Brian Greenwell, Mullican’s vp sales and marketing. “We are delighted that Mr. Foster won the trip.”
Foster, who claims to operate the only hardwood flooring store in all of central New York, said he sold approximately 3,500 square feet of Mullican products during the “Get Lost in Atlantis” campaign period and is pleased to have the added bonus of winning the trip.
“I’ve played these types of games since I started out in the business but have never actually won anything before,” Foster says. “My wife and I will really enjoy taking the trip.”
Foster, who founded his flooring business 23 years ago in Marcellus, says he devotes his store to the sale of hardwood flooring only and has carried Mullican products since 1992. “I sell a large amount of Mullican-manufactured floors,” he stated. “I like the diversity of their products and find that people are particularly drawn to the company’s prefinished solid St. Andrews and hand-sculpted Chatelaine collections.”
During the “Get Lost in Atlantis” campaign, Foster sold large amounts of St. Andrews as well as flooring from the company’s Austin Springs collection.
Mullican’s “Get Lost in Atlantis” campaign targeted sales professionals at more than 5,000 retail stores throughout the United States that carry Mullican products. Cash rewards ranged from 15 cents per square foot up to 50 cents per square foot.