Metroflor Corp. has launched its new Facebook page with a consumer sweepstakes designed to draw attention to its Engage Luxury Vinyl flooring. “ENGAGE…With Metroflor!” invites consumers to “get Engaged” by liking Metroflor to enter. One lucky Facebook entrant will win up to 500 square feet of Engage flooring, with a retail value of up to $3,500. Sweepstakes ends March 31, with the winner chosen by random drawing on April 4. The company’s newwww.metroflorengage.comwebsite is also making its debut.        

The sweepstakes is part of Metroflor Corp.’s latest foray into social media. Beyond the sweepstakes, the company’s Facebook page not only will showcase the latest Metroflor products but offer decorating ideas, tips, articles and new design directions, with consumer engagement encouraged. 

According to Russell Rogg, president of Metroflor, “We hope to develop a Facebook community of fans who are curious, open to new ideas and willing to share their own. With so many decisions to be made in renovation and decoration, we hope to make the process easier by bringing floors to life as an accent, finishing touch, and launch-pad for design in the home.”

In addition to the Facebook page, the company has created a new Engage video linked to QR codes intended for the Architectural & Design community, which emphasizes ease of installation and maintenance, robust performance, and the myriad of available style options. The videos will also appear on Metroflor’s new YouTube channel fresh content appearing regularly, covering topics such as installation, care and interior design tips,

The Commercial QR Spot places the emphasis on product and technical details with explanation of recommended applications, features, benefits and installation highlights. The upcoming Consumer QR Spot will address the advantages of Engage LVT flooring.  

The codes will appear on product samples and brochures, redirecting viewers’ smart phones to the applicable collection or swatch page on the Engage website.  The Residential brochure code will trigger the consumer QR spot, while the Commercial brochure code will trigger the trade video.

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