Armstrong wins big in ADEX awards
May 8, 2012
REJUVENTIONS commercial sheet vinyl flooring from Armstrong was awarded Silver, Gold and Platinum ADEX for three different patterns, and Natural Creations Luxury Vinyl Tile (LVT) Flight Path received Gold in the annual ADEX competition sponsored by Design Journal Magazine.
Each series within REJUVENATIONS - Ambigu, Stone Run and TimberLine - has clarity and definition enhanced by five exclusive embosses. The look is inspired by stone, wood and natural textiles.
“A total of four ADEX awards – three for patterns within the same line – is quite an honor. With all the innovative design and construction practices we see today, this validates further that the market wants technologically advanced and visually exciting flooring products,” said Marketing & Design Director Julianne Pierce, Armstrong Commercial Flooring.
REJUVENTIONS Gaya received Silver ADEX for its realistic looks and textures in a stone-influenced line. REJUVENTIONS Origami, part of the Ambigu collection, achieved ADEX Gold. The line offers organic looks of homespun tweeds accented with realistic embosses, along with metal and pearl inks, according to Armstrong. REJUVENTIONS Wood Envy in Ambigu received the highest honor -- Platinum – for its pearlized and end-cut wood grain visuals.
Natural Creations Flight Path from the Mystix collection was awarded ADEX Gold. The LVT flooring is inspired by nesting and woven visuals, reminiscent of Beijing’s Olympics Bird Nest.
ADEX awards are judged on form and function. Each category has potential for three award levels of Platinum, Gold or Silver, with Platinum being the highest any product can earn. Judges award points in several categories for each entry. Total points earned determine each product’s score. Minimum scores are needed to qualify for awards.