Wools of New Zealand has launched its Wool for a Better World program, running now through Dec. 15. Wools of New Zealand’s participating Mill Partners will offer Premier Partner retailers a minimum 10 percent off wholesale prices for Wools of New Zealand brand products during the promotion. Consumers will also see savings on a large selection of wool floor coverings, all carrying the Wools of New Zealand brand.

“Wool for a Better World is an exciting way for us to spread the news about wool’s beauty, and health and safety benefits, while differentiating our showrooms that are committed to wool,” said Hallie Cobb, exec. dir. North America for Wools of New Zealand. Plus, as part of the promotion, Wools of New Zealand will make a donation to Shear Joy, a Heifer International program that provides sheep to needy families in Third World countries.

Retailers appreciate the potential of the event for driving showroom traffic and setting them apart from their competitors. “Through its Premier Partner program, Wools of New Zealand is energizing the market by bringing top industry players together to raise the awareness of and sales for wool,” said Sam Presnell, owner of The Rug Gallery in Cincinnati. “Wool for a Better World is just one of the many ways Wools of New Zealand is utilizing the strength of its partners to make things happen. More than 20 mills are participating in this event, along with an exclusive group of showrooms committed to wool. We are excited to be a part of it and appreciate all Wools of New Zealand is doing to differentiate our store and increase our selling power.”

Wools of New Zealand supports this high-profile event by providing retailers with a number of creative elements including print and Internet ads, emails, posters, window decals and an event-specific website atwww.woolforabetterworld.com.Wools of New Zealand Premier Partners will be running ads in their local markets to promote Wool for a Better World.