“For me, we are living in a period dominated by the Digipop movement: graphics that put a new world together, rooted in the age of computers, driven in turn by digital technology,” Karim Rashid says. “The digital era has a vernacular that I call Infostethic - the aesthetics of information."


Porcelanatto says it has “opened the era of 3D ceramics and turned the future into the present” at the Nhow Berlin Hotel in Berlin, Germany. Together with designer Karim Rashid, Porcelanatto says it has achieved “an impressive effect that combines light, forms, colors and textures, all in perfect harmony" with Morphscape.

The latest project from Porcelanatto consists of 60x60 pieces of porcelain stoneware, colored en masse, enameled and rectified, thereby “submerging the entire Nhow Berlin lobby and bar in luxury and technology,” the company notes.

The Morphscape ceramic collection in its Purple version recreates a broad purple landscape throughout the lobby, in which the optical effects of the porcelain stoneware intersect with each other, as Porcelanatto states, “like information packets in mid-transmission, creating impact in combination with the brilliance of the ceiling. The same concept for Purple in the Gold version of Morphscape invades the bar area, where its spheres of visual effects in golden light seduce the viewer like a vibrant melody.”

“For me, we are living in a period dominated by the Digipop movement: graphics that put a new world together, rooted in the age of computers, driven in turn by digital technology,” Karim Rashid says. “The digital era has a vernacular that I call Infostethic - the aesthetics of information. The premise is to use new tools to create a complex result in two dimensions with a 3D perception. This renews the aesthetic sensitivity of the technopop age and provokes great interest,” he concluded.