Karastan is staying ahead in the interior design community and keeping their consumers in the loop when it comes to the latest and greatest trends. Now, the carpet brand is extending its influence and reaching design savvy consumers frequenting social media’s hottest new site: Pinterest. Pinterest continues to gain popularity, as users follow one another and curate online content, primarily images, that interests, inspires and intrigues them.
“Pinterest is all about the consumer’s aspiration, and when it comes to designing your dream home, Karastan is undeniably the flooring brand that comes to mind,” said Seth Arnold, director of brand management for Karastan. “We are excited to incorporate Pinterest into Karastan’s overall social media program, as it is a great fit for our brand.”