Tuftex, a subsidiary of Shaw Industries Group, Inc., announced recently the release of a pro-carpet video series to the company’s retailer partners. New installments will be provided once every two weeks on ShawAdvantage.com until all twelve videos have debuted. These creative, multi-use video assets can be used to develop a variety of different advertising spots, including on air, on hosted sites such as Youtube and in website promotions.
The open-source clips are between ten and twenty seconds in length and will serve to promote the carpet industry. Each video is accompanied by photos and copy for use in print or static online applications. The unbranded videos tout a variety of positive aspects and benefits of carpeting products.