Mohawk takes the cake with new national advertising campaign
“Now You Can Have Your Cake and Drop It, Too…”That’s how Mohawk is positioning its newest innovation, SmartStrand Silk with DuPont Sorona, in a high-profile national advertising campaign hitting newsstands this month. SmartStrand Silk, soft carpet with built-in stain and soil resistance that never washes or wears off. Mohawk’s retail partners have quickly discovered that one swipe of the consumer’s hand is equal to one SmartStrand Silk sale.
“Making SmartStrand Silk the centerpiece of our national ad campaign this fall was an easy decision,” said Elise Demboski, Mohawk’s vice president of creative services. “There is no other carpet like it on the market—it performs in every category. Tough stains clean easily with water and mild detergent, it offers an unbeatable wear performance, and it’s made in part from renewable resources. As our national ad campaign shows, SmartStrand Silk’s luxurious softness really is the icing on the cake.”