After doing significant research, he found that no one was really taking him seriously. “Just another wannabe, looking to make a quick score. He probably doesn’t know what he’s doing, so why should we take a chance?”
As an astute judge of human nature and, after being battered about, he decided to “dress for success” by adopting the right persona for this new business segment. Thus began the building of his own commercial brand. And this is the step that needs to be taken by the Joe’s Retail Carpets of the world: if you want to succeed, you must be perceived as seriousand credibleby your potential clients. This is a longer process than most initially realize, involves a number of steps both cosmetic and legal,and takes money, time, planning and much risk.