As a result of the strong Chinese consumer market, Interior Lifestyle China, the China International Trade Fair for Household Products and Accessories, is expected to attract a record number of exhibitors and visitors to the show when it is held 25 – 27 September 2013 at the Shanghai New International Expo Centre, Shanghai, China.

The four-day show is organized by Messe Frankfurt (Shanghai) Ltd. Commenting on the new venue and date Ms Wendy Wen, Director, Trade Fairs, Messe Frankfurt (HK) Ltd said: “With our new venue and changing the show date to September, earlier in China’s peak sourcing season, Interior Lifestyle China will present a brand new image which reflects China’s fast growing consumer market.”

She continued: “Exhibitors are attracted to the show as it is the only one serving the local retail consumer goods market. We provide a one-stop solution for brands with channel development, marketing and public relations support as well as various onsite fringe programs to educate industry players.  All of this creates the synergy necessary to help develop China‘s massive consumer goods market.”

Strong Chinese consumer market offers unlimited potential for exhibitors

In 2012, total retail sales for social consumer goods reached RMB 20, 716.7 billion, and by 2015 China is expected to become the world's largest consumer market with retail sales surpassing RMB 314,092 trillion, fuelled by fast paced urban development and improved wages.

For example, the number of Chinese cities housing more than one million people in 2012 was 102 and this will more than double to 221 by 2025.  Furthermore, the number of megacities with a population of more than 10 million is expected to increase to eight by 2025. 

Ms Wen added: “As wages rise, the consumer’s desire for greater self-expression is being reflected in the emotional connection made with certain consumer products, especially in the lifestyle and homewares sector. In particular, niche brands are often thought of as a way of expressing personality.”

China’s department store sector is still in its infancy with an average of 5.1 department stores per capita indicator of per million population.  This is below the US figure of 128 department stores.

“These figures show that there is tremendous growth potential for Chinese department stores and these stores are a key outlet for selling lifestyle and home wares,” Ms Wen explained. “Now more than ever before, it is important for existing and new brands in first and second-tier cities to do everything they can to distinguish themselves in the eyes of the consumer.  Interior Lifestyle China offers exhibitors the opportunity to sell their differentiated products to China’s vast consumer market which is becoming more sophisticated every day.”

For more information about Interior Lifestyle China 2013, please visit www.il-china.com