Royalty Carpet Mills has announced Andrea Greenleaf as the new President/CEO of Royalty Carpet Mills, Inc. Andrea, who is honoring the influence and insight of her father and company founder Mike Derderian, states, “My father used to say ‘be a leader, not a follower, and never look back – don’t stop moving forward.’ That day has arrived and in his honor, I intend to stay true to his vision of keeping Royalty competitive as a high quality brand with superior value products. My first steps were to chart a new course with an updated brand ID and several new product introductions.”
Both the Royalty and Camelot new visual identities reflect the future while giving a nod to the past. Each icon image combines the look of the established identity with a more contemporary typeface and color palette. The updated branding elements feature Deck Boards, Flip Card and Architect Folders, along with the Corporate Identity and other materials. They all showcase the subtle elegance and styling that has defined the Royalty family of products since its inception in 1966.