The North American Association of Floor Covering Distributors (NAFCD) is reaching out to its members to learn about their greatest needs and to explore innovative ways to help members succeed.

In 2011, when the first survey was launched the flooring supply industry was experiencing a volatile point in economic history. At that time the survey gave NAFCD a chance to look in the mirror and see exactly how things had changed over the past three years, what was going well, and what members felt needed attention in the floor covering industry. Survey results allowed NAFCD to re-evaluate program, services and their annual convention to ensure these offerings were providing value and meeting the changes that were taking place within the industry. 

As the industry continues to evolve the decision to invest in the member needs survey for a second time is a direct result of the continuing efforts to refine and better align the strategic plan with member-focused goals and offerings. 

"This survey will give us a chance to learn more about the most pressing issues that members currently face," said Craig Folven, NAFCD president. "The results will serve as a resource to develop more comprehensive programs, services and educational offerings as we refine our strategic plan and objectives." 

Kadence International, an independent market research firm, will once again be his conducting the member survey and analyzing the data. Kadence is a valued partner and has the experience and knowledge of the flooring industry. 

"We are dedicated in understanding where our members need the most from NAFCD," said Michelle Miller, executive director of NAFCD. "Receiving candid input from distributors and manufacturers will allow us to bridge the gaps and provide services and insight into areas to support growth." 

Members can expect to be contacted by Kadence representative over the next several weeks to participate in this unique personal outreach approach vs. the typical online survey. Members are encouraged to participate and confidentially share their thoughts with an outside researcher through a short phone interview. The organization plans to roll out its updated strategic plan later in 2014. 

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