Exhibitors Receive Best Booth Award at Coverings
Four exhibitors were honored with Coverings’ annual Best Booth Awards on the third day of the show at the Las Vegas Convention Center.
Florim, a perennial favorite known for its innovation and extensive product lines, took the Overall Best in Show award with its outstanding interpretation of an Italian outdoor villa designed by Paolo Porta. The structure, designed to reflect Florim’s headquarters, was designed using recycled materials and low-VOC paints, to reflect the company’s commitment to providing sustainable materials. Showcasing its four brands throughout, the villa guided visitors along a grassy path with its new ultra-thick tiles from Flogress that mimic stone pavers. Hidden inside, the brands intersected with a beautiful showcase of bathroom and living room vignettes, revealing the breadth of possibilities available. From Calcutta marble to rustic wood-inspired planks and colorfully printed distressed tiles, each vignette offered a sophisticated look for a variety of design aesthetics. The Florim booth also showcased its products manufactured in the U.S. with an area inspired by the warmth and beauty of wood and stone looks, highlighting its new line of colorful, distressed wood-look planks called Charleston in a living room vignette.
First-time exhibitor, Torrecid, earned a Best Booth ribbon for its creative design, inspired by a social club, with both indoor and outdoor spaces. Creating a relaxing, serene environment, the company considered its booth an ode to ceramic tile, showcasing the infinite design possibilities. From wood-planked flooring to cement-inspired ventilated facades, the outdoor walkway conveyed the strength and flexibility of the brand’s ceramic lines. Moving into the bathroom vignette, Torrecid’s beauty and design prowess shined, revealing its first translucent porcelain offering and a number of stunning products mimicking the look of marble, industrial materials and intricately decorated tiles.
“Ceramic is beauty, Ceramic is powerful,” said Torrecid CEO Federico Michavila Heras. “Designers and architects need to see the difference to create a new ambience and we need to fuel that.”
Another Coverings newcomer to earn a Best Booth ribbon was Atem, Ukrain’s largest tile manufacturer that stunned attendees with its booth — a display of its new line of porcelain and ceramic tile inspired by the culture and vitality of Spain. The open, plaza-like booth was meant to invite attendees in and fuel business conversations. Completely covered by Atem’s new Spain collection, a series of black and white digital images with red accents featuring wine, food, fashion, culture, iconic locations and children, overlaid on tile and finished with a textured glaze the open format commanded attention. Accompanied with bold red and black acrylic tables and stools, the booth created an exciting environment for Atem to meet with its first American buyers.
Colorker, a Spanish manufacturer and longtime Coverings, redesigned its booth to reflect the company’s new marketing campaign called “Imagine Tile.” The booth wooed and welcomed visitors with an angular, architectural approach that featured its popular line of high-end, polished, marbleized tile in the reception area called Invictus. Dividing the booth’s interior were five new product lines available in the U.S. market including wood and stone-inspired flooring and wall tiles in a relaxed and comfortable setting.