Beaulieu to Promote Products with 'Dealer Family Reunions'
Beaulieu America announced that in 2015, it will take its product and promotions to the dealer in the form of regional events it calls “Dealer Family Reunions.” With this announcement comes news that the company has decided to suspend its long-running participation at Surfaces in 2015.
“Beaulieu America is a family company,” said Stan Bouckaert, head of Beaulieu’s hard surface products. “We consider everyone we do business with as an extended part of that family – especially our dealers. Many of them have told us they can’t come to Surfaces to meet with us, so we’re going to them.”