Dalton—In recent times, Beaulieu America has kicked off the year with a number of regional shows to help make it easier for dealers to see its upcoming product introductions and programs. In 2015, the company announced it will be expanding the concept into what it calls Dealer Family Reunions with plans to stage a dozen or more of these events in various markets around the country, with the goal of making them within driving distance of dealers and their teams.
“Beaulieu America is a family company,” noted Stan Bouckaert, head of hard surface products. “We consider everyone we do business with as an extended part of that family—especially our dealers.”