Laticrete has acquired HP Spartacote. According to the company, the acquisition will provide Laticrete customers access to new products and technologies while expanding the company’s presence in the restoration, decorative flooring and coatings category.

Headquartered in Golden, Colo., HP Spartacote produces a premium line of resinous floor coatings. The acquisition was completed in July while integration of manufacturing, sales and service functions will occur over the next twelve months.

“This combination strengthens the Laticrete and HP Spartacote brands alike,” said David Rothberg, chairman and CEO of Laticrete. “Through this acquisition, the HP Spartacote brand portfolio will gain access to Laticrete manufacturing capabilities, sales representation, and marketing and support services. Laticrete customers, in turn, will enjoy access to some of the most innovative decorative and restoration products on the market.”

Laticrete is a family-owned, manufacturer and marketer of residential, commercial and industrial construction solutions. For almost 60 years, the company has provided  technology, products and experience to make installations primarily in the flooring industry. According to the company, over the past two years it has expanded its restoration and decorative product line through acquisitions and partnerships. This acquisition follows two others made earlier this year—L&M Construction Chemicals and the DuPont Surface Care Business.

HP Spartacote is a manufacturer of resinous floor coatings, serving commercial, industrial and residential markets. It works with facility managers and architects to specify highly durable, fast ‘return to service’ coating solutions for concrete flooring. 

“My business partners and I thank our customers and distributors for their many years of support,” said Sean Shiers, co-owner of HP Spartacote. “This is a very exciting time for the HP Spartacote brand. I am confident we have found the right company in Laticrete to provide the best future support and growth opportunities.”

According to Rothberg, under the new ownership of Laticrete, the HP Spartacote brand and product portfolio will leverage the many resources and opportunities Laticrete offers including: nationwide manufacturing facilities; an expanded team of sales representatives; Laticrete global research and development capabilities; world-class marketing and technical services; access to global markets; an enhanced architectural presence; and, access to Laticrete's  distribution system. 

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