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Flooring America Pushing Members to Become ‘Most Recommended’

By Matthew Spieler

Noting that just about everyone got “punched in the face” from the Great Recession and those who are still here should be “congratulated,” Keith Spano, president of Flooring America, told members of the buying group at their recent summer convention now is not the time to sit on your laurels but to invest in your stores because “the consumer is looking for inspiration and seeking expertise. Is your store laid out so that at first glance it gives her confidence you are different from everyone else?”

With that, Flooring America/Flooring Canada (FA/FC) kicked off its next three-year plan, which continues the buying group’s quest to become the most recommended flooring store in North America.

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