Shaw Industries has launched the Floorvana app, which lets the consumer capture her inspiration anywhere and transform it to the floor, noted Misty Hodge, Shaw’s director of digital platforms.
According to Kit Yarrow, award-winning consumer psychologist and author of “On the New Consumer Mindset,” three-quarters of shoppers would rather use their smartphones than consult store associates for simple tasks, and almost half of smartphone owners have downloaded retailer apps.