Today more than ever it is vital for retailers to create a pleasant and unique shopping experience for consumers. Consumers want to be “wowed” when they are walking through a store by both the products you are selling and the manner in which the products are merchandised.
It’s no longer enough to tout you offer the best selection of products; consumers need to experience it as they are shopping in your store. Remember to never put anything between your customer and the product that they are trying to buy. As a retailer, your job is to identify barriers and eliminate them.