All Tile's Mirage Hardwood distribution area has been expanded to include central and southern Illinois, Iowa, Kansas, Missouri, Nebraska and Oklahoma. These areas are in addition to All Tile's current exclusive trading areas of northern Illinois, Michigan and eastern Wisconsin.
"Everything is in place for All Tile to dramatically 'move the needle' in this new area," said Marc Haberman, vice president of marketing. "We have been a Mirage distributor since 2007 and are focused on the success of the specialty flooring retailer, who we support with service, inventory, training and marketing. Additionally, efficiencies created by All Tile's acquisition of Carpet Cushions have greatly enhanced logistics in this new expansion area."