LifeGuard™ Carpet

The first residential carpet innovation of its kind, LifeGuard™ is a revolutionary protection system that covers the entire product, from face fiber to backing. Carpets featuring LifeGuard are treated with Shaw’s R2X® stain and soil resistance protection, the standard of excellence in the industry, while a thermoplastic backing provides a moisture barrier that is waterproof to liquids soaking into the carpet padding and subfloor.

Carpets with LifeGuard protection represent a significant breakthrough in flooring protection and are applicable for virtually any setting. These carpets are especially good choices for active families and families with pets, where spills and accidents are common occurrences.

LifeGuard is Cradle to Cradle™ Certified Silver by the independent, non-profit Cradle to Cradle Products Innovation Institute. The product – both face fiber and backing - are recyclable. The recycling program is limited and may not be available in all areas.

Floorté Luxury Vinyl Plank

Floorté is an enhanced luxury vinyl plank (LVP) collection that employs high-definition printing to create realistic, design-oriented styles. The precision-engineered Fold-N-Go locking system makes Floorté planks easy to use, strong, and durable.

Unlike many other LVP products, Floorté planks’ rigid LifeGuard core conceals imperfections in the floor beneath, so less floor prep is needed.

Floorté is also Virgin Vinyl FloorScore Certified, a certification program developed by the Resilient Floor Covering Institute (RFCI) in conjunction with Scientific Certification Systems (SCS). The purpose of this certification is to ensure that flooring products comply with indoor air quality emission standards. In order for a vinyl flooring product to get the FloorScore approval it must undergo stringent testing to prove it will promote healthy air quality once installed in your home or business.