Flooring retailers will have the opportunity to learn the fundamentals of Internet marketing from Google executive Ben Tyson at a special Surfaces appearance called "Lunch with Google," sponsored by Mohawk Flooring and FloorForce Website Solutions.
The purpose of this limited seating, one-hour lunch event is to educate retailers on growing their respective businesses and succeeding in today's digital world. Flooring retailers, specifically, have reported challenges in staying current with the ever-evolving digital landscape.
As Google's head of sales enablement, Tyson has conducted more than 300 trainings to over 30,000 sales reps, 2,000 account managers and 1,000 sales managers.
"Google is excited to join FloorForce and Mohawk Flooring, both leaders in the flooring industry, to help retailers capture more customers online," said Tyson. "I am confident that flooring retailers will walk away from 'Lunch with Google' with a greater understanding of digital marketing and its power in generating sales."
Tom Lape, president of Mohawk's residential division, added, "If there is one event that every retailer should attend at Surfaces, Lunch with Google would be it. I can personally guarantee retailers will receive a valuable, insider look at how they can generate online leads and close more sales in 2016."
Lunch with Google will be held at 11 a.m. on Jan. 20. Seats are limited.
For more information, visit bit.ly/LunchwithGoogle.