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Home » market trends

Articles Tagged with ''market trends''

No One Glue Will Do: Selecting the Right Adhesive for the Job

Tom Plaskota
August 1, 2014

For the professional contractor, the term multipurpose typically describes a product used to install carpet or mineral-backed sheet vinyl with the direct glue-down method of installation. Multipurpose adhesives are most appropriate for residential or light-traffic commercial installations.


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Preventing Moisture Related Flooring Problems

Lee Eliseian
August 1, 2014

The most effective way to avoid concrete slab moisture and pH-related flooring problems is to specify proper moisture testing on every project.


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Properly Preparing Slabs: Making Informed Decisions Can Pay Significant Dividends

John Hoover
John Hoover
August 1, 2014

Flooring, by its very nature, is one of the last elements of a construction project to be addressed. As a result, budget dollars and time are often both in short supply when the flooring installation process is about to begin.


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NeoCon 2014: Bright Colors, Innovation Help Showcase Industry’s Optimism

Matthew Spieler
August 1, 2014

If last year’s NeoCon didn’t erase doubts things are starting to bounce back, then this year’s show surely should have as the halls of the historic Merchandise Mart were filled with designers, architects, specifiers, facility managers and more from around the country—and world for that matter.


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Selling Underlayment for Hard Surface Flooring

Michael Chmielecki
Michael Chmielecki
August 1, 2014

Underlayment is one of those overused industry terms that carries a different meaning depending on the person with whom you are talking. 


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Retailer Profile

Wisconsin’s H.J. Martin Maintains Humbleness, Family Focus

Sunil Taneja
August 1, 2014

When you speak with David Martin, you cannot help but recognize his sense of history, place and responsibility. He is the fourth generation of Martins to work at one of the country’s largest flooring retailers. 


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Florida Tile Expands PietraArt Collection

July 1, 2014

Florida Tile has added the Pebbles line of natural stone mosaics for walls and floors to its PietraArt stone collection. 


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Guest Column

The Benefits of Partnerships Between Small and Large Businesses

Steve Frailey
July 1, 2014

Partnerships between global flooring manufacturers and locally owned shops continue to rise. As large businesses seek stronger relationships with the people on the front lines locally—architects, designers, end users, and contractors and retailers—the once competitive landscape is evolving to reveal new relationships.


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Guest Column

Floor Your Competition with Content Marketing

Miriam Illions
July 1, 2014

In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.


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Guest Column

Why Brands Help Sell

Mara Villanueva-Heras
July 1, 2014

Branding pioneer Walter Landor famously said, “Products are made in the factory, but brands are created in the mind.” 


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