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Home » National Floorcovering Alliance (NFA)

Articles Tagged with ''National Floorcovering Alliance (NFA)''

NFA 2024 Fall Meeting.jpg

National Floorcovering Alliance Members Report Resilient Performance Through Diversification

Tanja Kern Headshot 2023.png
Tanja Kern
October 31, 2024

The National Floorcovering Alliance (NFA) members demonstrated classic American entrepreneurial resilience at their fall meeting in Washington, D.C., October 27-30, reporting flat to positive business performance in 2024 despite broader market softness.



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Sarmazian Shop Logo.jpg

Sarmazian Brothers Flooring Launches eCommerce Site, Expands Availability of Kneeless Carpet Kicker

Tanja Kern Headshot 2023.png
Tanja Kern
September 26, 2024

The centerpiece of the e-commerce shop is the Kneeless Carpet Stretcher, an innovative tool invented by the Sarmazian brothers in the early 1990s


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HGTV Stars Dave and Jenny Marrs and AHF

AHF Products Launches ‘Wood Wow’ Campaign with HGTV Stars to Promote Hardwood Flooring

FLOOR Trends & Installation Editors
July 24, 2024

The new retail program will include sales tools to incentivize and educate the salesperson – including a few “wow” surprises from "Fixer to Fabulous” stars Dave and Jenny Marrs.



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NFA Spring 2024 Cali.jpg

NFA Spring 2024 Vendor Day Highlights: Innovations and Promotions Aimed to Drive Flooring Sales

Tanja Kern Headshot 2023.png
Tanja Kern
March 18, 2024

The National Floorcovering Alliance's 26 vendor partners came armed with new products and promotion ideas aimed to boost sales for flooring retailers in 2024. 


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Mannington and O'Krent Floors

Photo Highlights from NFA 2024 Spring Meeting

FLOOR Trends & Installation Editors
March 14, 2024

The twice-a-year meetings are a time for members and partners to share their industry knowledge to enhance and improve the flooring industry.


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International Flooring Company team.jpg

Built from a Legacy, International Flooring Company Aims to Refine the Future of Flooring

Tanja Kern Headshot 2023.png
Tanja Kern
November 30, 2023

It's been one year since International Flooring Company opened its doors in Dalton, Georgia. Find out how the manufacturer plans to transform the floor-buying experience through its new brand, Canopy. 


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NFA 2023 Fall Meetin Coer d'Alene.jpg

Margins, Showroom Expansions, Technology Investments Were Top of Mind at the National Floorcovering Alliance Fall Meeting

Tanja Kern Headshot 2023.png
Tanja Kern
October 20, 2023

Rising interest rates, increased wages and higher costs of goods are not stopping the 40 members of the National Floorcovering Alliance (NFA) who said they are taking advantage of the retail slowdown to analyze costs, fine-tune showrooms, and invest in technology. 


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NFA 2023 Fall Meeting 3.jpg

Photo Highlights from the NFA 2023 Fall Conference

FLOOR Trends & Installation Editors
October 18, 2023

Members of the National Floorcovering Alliance meet this week for their fall conference in Coeur d'Alene, Idaho.



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Dean and Deb DeGraaf.jpg

Family, Faith & Flooring: DeGraaf Interiors Celebrates 30 Years

Tanja Kern Headshot 2023.png
Tanja Kern
October 5, 2023

When Dean and Deb DeGraaf bought DeGraaf Interiors from their father Daryll DeGraaf in 2007 for $1 million, they said it was a leap of faith. In celebration of 30 years in business, they share insights into the challenges and opportunities that lead them to success.


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NFA convention

Mobile Marketing Partners with Top Retailers, Manufacturers to Launch NFA Online Sample Program

April 27, 2023

At the recent spring meeting of the National Flooring Alliance (NFA), Mobile Marketing announced a comprehensive new floor sample ordering program for NFA members.


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