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Home » Topics » Floor Coverings » Hardwood Flooring

Hardwood Flooring
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HGTV Stars Dave and Jenny Marrs and AHF

AHF Products Launches ‘Wood Wow’ Campaign with HGTV Stars to Promote Hardwood Flooring

FLOOR Trends & Installation Editors
July 24, 2024

The new retail program will include sales tools to incentivize and educate the salesperson – including a few “wow” surprises from "Fixer to Fabulous” stars Dave and Jenny Marrs.



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Duchateau Atelier Collection Aether

Two New Colors Added to Duchateau's Atelier Collection

FLOOR Trends & Installation Editors
July 24, 2024

Duchateau adds two colors, Aether and Solstice, to its Atelier engineered hardwood collection.


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NWFA Leadership Development Summit 2024

NWFA Inaugural Leadership Development Summit Provides Growth Opportunity for Members

FLOOR Trends & Installation Editors
July 15, 2024

The National Wood Flooring Association’s (NWFA) inaugural Leadership Development Summit will take place from October 10 to 12 at Live! by Loews – Ballpark Village in St. Louis, Missouri, and is designed to provide NWFA members with opportunities for professional growth, networking and business development.


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Real American Hardwood Website Homepage

Elevate Your Projects with the New Real American Hardwood Website Aimed at Design and Build Pros

FLOOR Trends & Installation Editors
July 12, 2024

The Real American Hardwood Coalition (RAHC) and the National Hardwood Lumber Association (NHLA), in partnership with the U.S. Forest Service, have launched a new website at RealAmericanHardwood.pro to educate architects, interior designers and construction professionals on the attributes of Real American Hardwood products.


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NWFA Launches Newly Updated Series of Online Sales-Focused Courses

FLOOR Trends & Installation Editors
July 10, 2024

The National Wood Flooring Association (NWFA) has launched an updated series of sales-focused courses on its online learning platform, NWFA University (NWFAU). 


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Stiles_Venjakob VEN Coat with VEN DRY Surround UV

Stiles Machinery to Showcase Line of Hardwood Surface Solutions at International Woodworking Fair

FLOOR Trends & Installation Editors
July 5, 2024

Stiles Machinery will showcase surface solutions, such as sanding, veneering, and finishing at the International Woodworking Fair (IWF) in booth 4835 in Hall B, located at the Georgia World Congress Center in Atlanta, Georgia, from August 6 – 9, 2024.


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NWFA Provides Flooring for Smart Home Dedicated to US Navy Petty Officer First Class Joshua Geddis

NWFA Provides Flooring for Smart Home Dedicated to US Navy Petty Officer First Class Joshua Geddis

FLOOR Trends & Installation Editors
July 1, 2024

The National Wood Flooring Association (NWFA) has provided flooring for its 77th home in support of the Gary Sinise Foundation R.I.S.E. program. The home dedication for U.S. Navy Petty Officer First Class (Ret.) Joshua Geddis took place on April 25, in Coburg, Oregon.


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NWFA 76th Home Gary Sinise Foundation

NWFA Provides Flooring for Smart Home Dedicated to US Navy Petty Officer First Class John Kremer

FLOOR Trends & Installation Editors
June 21, 2024

The National Wood Flooring Association (NWFA) has provided flooring for its 76th home in support of the Gary Sinise Foundation R.I.S.E. program. The home dedication for U.S. Navy Petty Officer First Class (Ret.) John Kremer took place on March 21, in Lebanon, Ohio.


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Bona Traffic Go

Bona Traffic Go One-Component Finish Achieves Durability and Ease of Application

FLOOR Trends & Installation Editors
June 21, 2024

Bona announced the release of Bona Traffic Go, designed to achieve durability and ease of application in a one-component finish.


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Neocon 2024 Bjelin.jpg

Partnerships, Innovations, On-Trend Finishes Drive Commercial Flooring Sales for Bjelin

Tanja Kern Headshot 2023.png
Tanja Kern
June 18, 2024

From NeoCon 2024, Bjelin U.S. General Manager Zach Adams shares insights into what's driving wood flooring sales in the commercial market and the manufacturer's new partnership with Spartan Surfaces. 


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