Metroflor’s President Russ Rogg said the launch is in response to the resurgence of marketplace demand for higher-quality and better-performing rigid core floors.
The Residential segment was penalized by inflation and rising mortgage rates, which have led to a sharp reduction in new construction and renovation projects.
Existing-home sales fell in June as the median sales price climbed to the highest price ever recorded for the second consecutive month, according to the National Association of Realtors. All four major U.S. regions posted sales declines.
The new retail program will include sales tools to incentivize and educate the salesperson – including a few “wow” surprises from "Fixer to Fabulous” stars Dave and Jenny Marrs.
The World Floor Covering Association (WFCA) and the Certified Flooring Installers (CFI) have a signed letter of intent to acquire the assets of the Natural Fiber Installers Certification Inc. (NFIC).
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