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Home » Topics » Business Insights

Business Insights
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Sika and Schonox Teams in Florence Alabama
Industry Q&A

How Sika's Schönox Deal Reshapes the Flooring Installation Landscape

Tanja Kern Headshot 2023.png
Tanja Kern
March 16, 2025
No Comments

Sika's complete acquisition of Schönox HPS North America creates a single-source provider of flooring installation solutions for residential and commercial projects. Sika Senior Director of Floor Covering Marlene Morin discusses the strategic move, which combines two industry leaders, and what it means for flooring contractors in 2025.


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WIFI board and committee members at the Mohawk booth at The International Surface Event (TISE)

Transformative Changes Reshape Flooring Industry Landscape

Tanja Kern Headshot 2023.png
Tanja Kern
March 14, 2025
No Comments

While homeowners hit pause on 7% mortgages, the flooring industry hit fast-forward at TISE 2025. From AI innovations to major tech mergers, industry leaders revealed how they're using this market lull to revolutionize the business – all while doubling down on diversity with a repeat $50,000 investment in women's leadership.


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WIFI at NWFA 2025

WIFI to Host Women's Event at NWFA Expo, Power Hours on Storytelling and LinkedIn

FLOOR Trends & Installation Editors
March 13, 2025
No Comments

Women In the Floorcovering Industry's (WIFI) spring calendar features virtual Power Hours on storytelling and LinkedIn optimization—all designed to empower women professionals in the flooring industry. Be sure to join the women's breakfast networking event hosted by WIFI at the National Wood Flooring Association (NWFA) Expo. 


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FCEF Retailer Panel Discussion at TISE 2025

Flooring Retailers Report Success with FCEF Installation Training Program

Beth Miller
Beth Miller
March 4, 2025
No Comments

From Alabama to Montana, flooring dealers reveal how the Floor Covering Education Foundation's training initiative is solving their installer shortage crisis.




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nahb-logo (1).jpg

Housing Market Forecast: Slight Growth Amid Mixed Economic Signals for 2025

FLOOR Trends & Installation Editors
February 26, 2025
No Comments
Building professionals can expect modest single-family housing growth this year as regulatory reforms and tax cut extensions counterbalance potential tariff and immigration challenges.
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Investments

How 2025 is Reshaping the Flooring Industry

Peter Rincione.jpg
Peter Rincione
February 21, 2025
No Comments
The $33.4 billion flooring industry faces extinction-level events as Asian manufacturing dependency, workforce instability, and distribution disruption reshape the landscape. Winners embrace technology while traditionalists falter. The next 24 months will determine who survives the great consolidation—are you standing on the right side?
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Kahrs-Logo

Kährs Group Reports Q4 Sales Drop, Sees Order Uptick Amid Market Challenges

FLOOR Trends & Installation Editors
February 20, 2025
No Comments

Swedish flooring manufacturer Kährs Group saw Q4 2024 sales decline 11%. The company completed its Russian operations divestment and secured new bond financing while focusing on production efficiency and market expansion amid challenging conditions.


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Edge Stores

As Flooring Shoppers Evolve, Mohawk Transforms Edge Partner Program

Tanja Kern Headshot 2023.png
Tanja Kern
February 18, 2025
No Comments

Research shows that nearly half of specialty flooring consumers leave stores dissatisfied. In response, Mohawk has transformed its Edge partner program with data-driven solutions that combine hands-on training, digital tools, and targeted marketing support to help retailers thrive in today's competitive market.


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Broadlume at Mohawk Edge 2025

Why AI Adoption is Critical for Flooring Retailers' Survival

Beth Miller
Beth Miller
February 17, 2025
No Comments

As AI reshapes the retail flooring landscape, what does this mean for flooring retailers? Find out how to turn disruption into opportunity.


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flooring installation standards guide

Why are Interior Environmental and Flooring Industry Installation Standards and Practices Necessary?

Ralph Godfrey
Ralph Godfrey
February 14, 2025
No Comments

Why do floors fail? Flooring inspection consultant Ralph Godfrey breaks down why it is imperative to follow the installation standards and practices for flooring and materials prior and during the installation process. 


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SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

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What Shaw Flooring Network Dealers are Banking on for 2025

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Retailers Share Top Takeaways from Shaw Flooring Network Convention

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