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Home » Topics » Business Insights » Retail Insight

Retail Insight
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hardwood display

Schneider’s Flooring America Shares Insights into the CCA Global Partners Retail 2.0 Program

Samantha Geiger
Samantha Geiger
June 5, 2024
No Comments

Learn how CCA Global Partner's Retail 2.0 merchandising and marketing program helped to simplify product selections for customers at Schneider’s Flooring America.


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Carpet Baggers Carpet One Floor & Home in Charleston, South Carolina

Retail Insight: Carpet Baggers Carpet One Floor & Home in Charleston, SC

Samantha Geiger
Samantha Geiger
April 3, 2024
No Comments

The Carpet One Floor & Home retailer reveals plans for business expansion in 2024. 


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Absolute Flooring showroom

Retail Insight: How a Diverse Customer Mix is Growing Absolute Flooring

Samantha Geiger
Samantha Geiger
February 19, 2024
No Comments

Brad Carver, general manager of Absolute Flooring in Gallatin, Tennessee, shares market insights in the area and tells us about the growth happening at the business.


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NFA 2023 Fall Meetin Coer d'Alene.jpg

Margins, Showroom Expansions, Technology Investments Were Top of Mind at the National Floorcovering Alliance Fall Meeting

Tanja Kern Headshot 2023.png
Tanja Kern
October 20, 2023
No Comments

Rising interest rates, increased wages and higher costs of goods are not stopping the 40 members of the National Floorcovering Alliance (NFA) who said they are taking advantage of the retail slowdown to analyze costs, fine-tune showrooms, and invest in technology. 


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Phil Sherer

Masterpiece Lighting & Home: A One-Stop Shop for Home Design

Tanja Kern Headshot 2023.png
Tanja Kern
October 9, 2023
No Comments

Learn how Atlanta retailer Masterpiece Home is capturing new consumer business by bringing four CCA Global divisions under one roof—including the National Installation Solutions (NISI) division.


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Dean and Deb DeGraaf.jpg

Family, Faith & Flooring: DeGraaf Interiors Celebrates 30 Years

Tanja Kern Headshot 2023.png
Tanja Kern
October 5, 2023
One Comment

When Dean and Deb DeGraaf bought DeGraaf Interiors from their father Daryll DeGraaf in 2007 for $1 million, they said it was a leap of faith. In celebration of 30 years in business, they share insights into the challenges and opportunities that lead them to success.


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technology for flooring retailers

5 Technologies to Level Up Flooring Store Management and Profitability

Tanja Kern Headshot 2023.png
Tanja Kern
September 14, 2023
No Comments

Will 2023 be the year you make your flooring business more efficient and more profitable? Read our roundup of the latest flooring technologies that will level up your business


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Eds Flooring America Team.jpg
Rising Leader

Vylett Cross of Ed’s Flooring America on Embracing Change and Welcoming the Next Generation of Flooring Retailers

Samantha Geiger
Samantha Geiger
August 16, 2023
No Comments

Vylett Cross, business manager at Ed’s Flooring America in Hooksett, New Hampshire, tells us how she got into flooring, how the Flooring America Advisory Council has helped her business, and advice for other women in the industry.


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Residential Flooring.jpg

How to Level Up Your Flooring Sales Strategy with QR Codes

August 8, 2023
No Comments

Retailers can benefit from QR codes, the two-dimensional matrix barcode invented in 1994. QFloors President Chad Ogden breaks down how retailers can use these small but mighty technologies to streamline your marketing and boost sales.


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retail displays

Retail 2.0 Flooring Displays Shorten the Consumer Purchase Journey

May 3, 2023
No Comments

CCA Global’s Retail 2.0 journey is elevating the customer experience and shorting the time it takes for them to select the right flooring product.


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