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Home » Authors » Mike Broadhurst

Articles by Mike Broadhurst

Lest We Forget: Why the Resilient Flooring Formula Remains a Winner

Mike Broadhurst
April 15, 2003
No Comments
Resilient floors have been a mainstay of the floor covering world for so long that some in the industry take for granted the unique mix of benefits the product offers end users.
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Laminate Secures its Place as Flooring’s New ‘Feel Good’ Product

Mike Broadhurst
March 12, 2003
No Comments
When the product category launched in the United States during the mid 1990s, laminate flooring generally was positioned as a less expensive, easier-to-install alternative to wood flooring. Since then, laminate styling has moved on to rather convincingly imitate the looks of ceramic, stone and other popular hard-surface floor covering materials.
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Its operations retooled, Beaulieu readies debut of new high-performance carpet line

Mike Broadhurst
January 10, 2003
No Comments
Declaring their recent restructuring of operations a success that’s returned the company to profitability, top executives at Beaulieu of America have laid out their revamped business strategy and announced the addition of a new premium performance carpet in the high-end Hollytex line.
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NFT Study Serves Up a Snapshot of the Current Hardwood Flooring Market

Mike Broadhurst
December 3, 2002
No Comments
Odds are strong that if you sold a hardwood floor in the last year, it was a prefinished product manufactured for a residential application by Bruce Hardwood Floors.
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Its operations retooled, Beaulieu readies debut of new high-performance carpet line

Mike Broadhurst
November 20, 2002
No Comments
Declaring their recent restructuring of operations a success that's returned the company to profitability, top executives at Beaulieu of America have laid out their revamped business strategy and announced the addition of a new premium performance carpet in the high-end Hollytex line.
Read More

NFT’s Third Ceramic Market Study Confirms the Segment’s Bullish Prospects

Mike Broadhurst
November 7, 2002
No Comments
Don’t say we didn’t tell you so. When NFT published the results of our inaugural Ceramic Tile Market Trends Study more than three years ago ("Does Ceramic Tile Deserve a Bigger Slot in Your Product Mix?" June, 1999), we spotlighted a variety of statistics -- as well as the direct input of hundreds of floor covering retailers and distributors -- to support the thesis that ceramic tile represents a product segment with possibly the greatest near-term growth potential in the industry.
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'It's a Wonderful Life' for Those Bold Enough to Seize Opportunity

Mike Broadhurst
October 15, 2002
No Comments
Editorial Comment
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The Tile Industry Mulls the Impact of Mohawk's Dal-Tile Acquisition

Mike Broadhurst
May 10, 2002
No Comments
The pairing of Mohawk Industries, one of the nation's preeminent flooring manufacturers, with Dal-Tile, the largest manufacturer, distributor and marketer of ceramic tile in the United States, has in one fell swoop established a formidable industry presence with vast potential to expand the distribution of tile products and allow them to more deeply penetrate the specialty retailer channel.
Read More

NALFA Laminate Standards Win ANSI Approval

Mike Broadhurst
May 9, 2002
No Comments
The American National Standards Institute's recent approval of residential laminate flooring performance standards developed by the North American Laminate Flooring Association in some ways marks the maturation of the laminate product segment in the United States.
Read More

Flooring Retailers Look Up to the Windows to Boost the Bottom Line

Mike Broadhurst
April 16, 2002
No Comments
Most floor covering retailers who are intent on staying in business over the long haul have soberly considered the exhortations of today's management consultants and marketing gurus.
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