• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • Sponsored Insights
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP

How to Get Testimonials and Make Them Count

By Al Levi
January 31, 2010


Why the big fuss about getting testimonials anyway?

It’s simple. I learned a long time ago that what you tell me about you is interesting but what I really want to know is what someone, who is a customer, like me is saying about you.

It’s not that as a potential customer we don’t trust what you’re saying…but we don’t…and it’s only natural to feel that way.

Think about it. When you go shopping for something like a car or even a service you need at your home, don’t you ask your friends, family members or even check out the testimonials of others? As people, we want to know who else will testify as to how good the product and/or the service you’re selling really is and we’d prefer not to be the Guinea Pig.

It’s not personal. It’s just human nature. WE want assurance. At least, we don’t feel foolish. So if we follow someone’s recommendation or rely on a testimonial and it doesn’t work out quite as well as we had hoped we don’t feel so silly. Nobody wants to appear stupid and most, if not all of us, are more than happy to let someone else test the waters first for us.

Okay, so now you know why testimonial advertising and marketing are so powerfully effective and why it’s critical to keeping your phone ringing.

To help capture testimonials, you need to work at it. The big thing is to do a Customer Survey each and every time you do work for a customer. And the time to do it is as soon as the work is completed and they’re hopefully feeling the best about you and your company.

Here’s the template I use with clients to solicit testimonial comments by sending them out after each job called the “Customer Survey Form”

CUSTOMER SATISFACTION SURVEY
Appleseed Business, Inc., Scottsdale, AZ 85254 (480) 205-5164

[Date]

[Customer Name]
[Street address]          
[Town], [State] [Zip]  


How would you rate the service you recently received? (please check only one answer for each item)
                                                                                                                                                                                                                                                                          Very Satisfied     Satisfied     Dissatisfied  

The politeness of the office person                             __                    __                    __
when you called for service?

The company's ability to set a scheduled                   __                    __                    __
time range that was at your convenience?

Service Technician's arrival within that                         __                   __                     __
scheduled time range?           

Politeness of the Service Technician who                   __                   __                     __
performed the service?

Technical knowledge of the Service Technician          __                   __                   __
who performed the service?

Workmanship and quality                                                 __                   __                   __
of the service work done?

The work area left clean and neat?                                __                    __                   __


Would you use Appleseed Business again?                            Yes __                    No __      

If you would like to make additional comments, please use this space and reverse side if necessary.
_____________________________________________________________________________   _____________________________________________________________________________ _____________________________________________________________________________  


May we use your comment in future marketing?                     Yes __                  No __      

Signature:____________________________________________  
Date:__________________________________

Note:   It’s the comments they write in that count the most! That’s because it takes effort and you can use them if they give permission in your marketing. Check boxes are not as helpful.

Note:   It’s easy to think that you can ask your Techs to hand them out when they do the work. STOP! You think if I was your Tech and I ticked off a nasty customer that I’d actually hand them one of these? No way! That’s why they must be mailed or if you like you can try emailing them.

Here’s an alternate example of a set of questions that I have some of my clients use when completing big ticket jobs like installations so they can potentially get a good testimonial to use with prospective new customers:
    What was going wrong before we arrived [or did our work]?

    What were you most afraid of before working with us?

     What were you most pleased with about the way we did our work?

     Would you recommend us to others?

If you want to really ramp up the effectiveness of your testimonial marketing, try to get a picture to go with their good written testimonial. The worst they can say is, “No” and you’d be surprised if you do a good job how amenable they are.

The trick is to get the testimonial as soon as possible after the work is done and they’re feeling good about you. And if you want to learn how to leverage testimonial sales and marketing read the Special Announcement below.

Special Announcement:

Biz Experts Al Levi and Ellen Rohr are kicking off a new Teleseminar Series:
Get More Calls Now (starting March 16, 2010) 

Together, they’re showing their clients they work with one-to-one how to get their phones ringing right now. And now they plan to share these secrets with others in the Get More Calls Now program which has 3 simple, low-cost marketing “drivers” that will get your phones ringing (more leads, more SALES)…now. They could even double or triple the business you have. Though times are tough, some savvy business owners are going to dramatically GROW their sales. 

The Get More Calls Now program is designed to help business owners who… Need to get the phone ringing now? So that you can at lease keep the doors open!
Want to really grow their company and skip the inch by inch slow-growth process?
Want to do more than just survive and create real opportunities for yourself and your team?

Learn more at http://www.GetMoreCallsNow.com.

Announcement:

The Step by Step Success program solves the “Contractor Overwhelm” issue by offering one simple, powerful business building Step at a time. Through interactive Teleseminars and one-to-one coaching in Office Hours, Al Levi and Ellen Rohr will help contractors implement ONE action each month that will help them make more money and start living a better life. 

One simple Step…one problem SOLVED every month. Topics include…
  • Firefighting 101 teaches you how to handle ANY problem…Once and for All. 
  • Establishing yourself as someone worth playing with, following…and fighting for. 
  • Launching Laser-focused Direct Marketing to get Massive Results on a Shoestring Budget.

Learn more at www.StepByStepBusinessBuilding.com.

Links

  • Give Me 60 Minutes And I'll Show You The Secrets To Running A Profitable Service Business ... Even During A Recession!

Share This Story

For over seven years, Al Levi has been helping flooring businesses solve problems, turn greater profits, and help get their lives and free time back. This is all based on his 25-year career at his family-owned and operated contracting business. To discover more, visit www.60MinuteRecessionSolution.com.
You must login or register in order to post a comment.

a tool to obtain testimonials

Kevin
March 1, 2010
You are completely right about the power of testimonials ! And I use a tool that might be interesting to all you readers ! Our company (BBC) appealed to Our Clients (www.our-clients.com). Our-clients is an online tool that makes it easy to collect testimonials from your clients and keep them up-to-date. The testimonials are completely trustworthy thanks to the fact that not only you but also your clients have control on what is published. And testimonials have to be updated or confirmed every 12 months. So you end up with a list of testimonials that are real and recent. Only those will convince your prospects Cheers, Kevin

Report Abusive Comment

Recent Comments

Pantano

Recycled Bob ...

http://arnoldschwarzeneggers.com/

https://www.mylivecart.com/...

https://www.connect55.com/...

Blog Roll

Tile Magazine Blog

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

company branding

Branding and Marketing Strategies for Flooring Contractors

Woodura Herringbone 2.0

The Herringbone Floor of the Future

how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP