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Trending forward, Leslie Smith, along with Christina Rowe, DuraSeal senior product manager, gave National Wood Flooring Association (NWFA) Expo attendees a virtual overview of where hardwood is heading in terms of color and design, as it remains consumers’ favorite flooring choice.
Domestic tile manufacturer, Crossville is hosting the Earth Day and Coverings Connected edition of the weekly KBTribeChat on Twitter, April 22nd at 2 p.m. EST.
When the team at Invista wanted to turn up the dial on awareness for its Stainmaster brand, they turned to a team of social media influencers who could share personal stories about how they researched and selected flooring for their homes.
In December, Tarkett launched an influencer campaign to support and promote its Transcend SureSet luxury vinyl tiles and planks and its 2019 $250 consumer rebate program to the residential market.
In the early days, was mostly about making person-to-person connections and offering businesses the chance to organically engage with customers. Today, it’s a behemoth of a data-driven advertising platform.
Today, any business that's in the business of growing sales and building customer relationships needs to be a media company, creating content that connects and skillfully uses the most modern methods to get that content in front of potential buyers.
