What role should your sales reps and showroom staffers play in managing your social media content? Should someone at the corporate office be involved?

In the world of digital marketing, we can't rest on what's now; we have to be prepared for what's next.

Mohawk is building a powerful new resource to give its specialty retailers the leading edge.

There is so much to see at day two of the The International Surface Event (TISE) with exhibits opening, special presentations, and access to the latest trends and technology.

Though businesses and professional circumstances run the gamut, I get many of the same inquiries from the people I meet. Here are a few of the questions I’m asked most often, followed by my responses.

Automation of certain aspects of social media can free you and your team to spend more time meaningfully engaging on your social platforms.

Here are key ways to make Pinterest a valuable tool in your arsenal of digital and social media marketing tactics.

Savvy business owners in all sectors are using the power of social media to extend their marketing reach, and the flooring industry is no exception.

From Oct. 1, 2018 - Jan. 31, 2019, Beaulieu Canada will launch its “Canadian Flooring for Canadian Homes” brand awareness campaign.

Even though there’s a shared brand and, most likely, shared product offerings, every location has its own audience to reach and story to tell. That's why each of your locations requires very specific attention—and that includes your approaches to digital marketing.