Today, any business that's in the business of growing sales and building customer relationships needs to be a media company, creating content that connects and skillfully uses the most modern methods to get that content in front of potential buyers.

In just over one minute, “Ceramics of Italy–Ahead of our Time” expresses everything that only Italian-made ceramic can represent.

World Floor Covering Association (WFCA) announced a new business partnership with Podium, a customer interaction management company.

With the rise of social media influencers in recent years, Instagram has seen a rapid surge in popularity making it the perfect marketing tool for businesses. However, paying for sponsored content isn’t the only way companies can promote their products or services on the platform.

To better showcase their workmanship online, Traditioning Flooring has hired GoMarketing for digital marketing services that will help them better reach their local and new audiences in surrounding areas.

If you don't have LinkedIn on the radar for your business, it's time to revisit…or, maybe, just visit…this business-focused social network to learn how it can support your business goals.

Engineered Floors has partnered with IZEA Worldwide, operator of IZEAx, an online marketplace connecting brands and publishers with influential content creators, to launch its own program to drive awareness of Dream Weaver’s PureColor, Revotec, and Triumph brands.

AdHawk announced a $13 million round of new funding.

A recent report by eMarketer states that, though ecommerce is growing rapidly, consumers will still spend 90% of their dollars in stores this year. A healthy portion of those in-person shoppers will arrive in stores after webrooming to narrow their shopping choices and make decisions.

IZEA Worldwide announced it will be launching an influencer marketing program to drive awareness of Dream Weaver products from Engineered Floors.