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Home » Multimedia » Podcasts » FLOORtalk » John Simonson, President, Webstream Dynamics Avoiding Website Pitfalls

FLOORtalk

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Welcome to the FLOORtalk podcast, hosted by the editors of FLOOR Trends & Installation. On this podcast you will find a mix of interviews and fireside chats with leaders, newsmakers and influencers in the flooring industry. Tune in to hear insights, best practices and actionable advice for your flooring business.

 

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John Simonson, President, Webstream Dynamics Avoiding Website Pitfalls

June 19, 2012  John Simonson, President, Webstream Dynamics and Marketing Your Store offers insight into the situation many retailers find themselves; that of making arrangements for a company website, needing to make decisions involving features presented in terms that are tantamount to a foreign language. Simonson helps retailers understand the consumer and the pitfalls in some of the formatted mini-sites available in the industry

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08-17-2012
Sam Robinson and Anna McCortney Ultimate Flooring
July 25, 2025
20:31
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Ultimate Flooring Duo Combines Creative Fundraising with Mission to Bring Young Pros into Industry

Anna McCortney, operations manager, and Sam Robinson, sales and showroom coordinator with Ultimate Flooring in Akron, Ohio, represent the next generation of flooring professionals and are finding creative ways to fund their education journey, including a Shark Tank style fundraising video to get them to TISE 2025. They share their experiences as first timers to TISE and Coverings and their efforts to attract and retain young people into the flooring industry as well as their own flooring journeys. 

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Alfredo Donjuan Performance Accessories
July 11, 2025
13:17
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American-Made Performance Accessories Offer Tariff-Proof Solution as Import Costs Rise

Performance Accessories' Vice President and General Manager Alfredo Donjuan discusses how the American-made flooring products provide cost stability and perfect color matching while helping retailers avoid tariff-driven price increases on imported goods. 

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Bill Griese
June 9, 2025
14:51
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Flooring Sustainability Summit 2025: Defining Priorities in an Uncertain Landscape

The second annual Flooring Sustainability Summit expects 250 industry leaders in Washington, D.C., says Bill Griese, deputy executive director of Tile Council of North America. This year's focus: navigating federal policy uncertainty, standardizing "circularity" terminology, and launching design awards while building ongoing community dialogue to drive marketplace alignment. 


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Dave Chambers
June 2, 2025
7:27
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NFM's Store-Within-Store Model Expands to Kansas City

Why is Nebraska Furniture Mart dedicating 2,000 square feet to one carpet brand? NFM Flooring Director Dave Chambers reveals how the Anso Gallery concept is changing flooring retail, Kansas City's surprising stair carpet obsession, and Shaw's unusual Memorial Day activation plan.

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Maksim Nazarchuk AI Estimating
May 26, 2025
39:23
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Flooring Tech Expert Dispels AI Implementation Fears While Addressing Its Real-World Advantages

Are flooring dealers making costly AI mistakes? AI expert Maksim Nazarchuk reveals the three biggest concerns holding back the industry, how to protect customer data without killing innovation, and why most AI implementations fail before they start.

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200 x 200 Cathy Buchanan and Vince Lowe
May 5, 2025
27:34
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Independent Carpet One and Synchrony Unveil Flooring Retail Growth Strategies

In this special National Small Business Week episode, Independent Carpet One Co-Owner Cathy Buchanan and Synchrony's Vince Lowe discuss retail challenges in today's economy, successful adaptation strategies, and how financial partnerships are helping flooring retailers boost profitability.

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