Growing up with parents who are professional golfers, it seemed Kelly Oberschlake, vice president of national accounts for Mohawk Industries, was destined to be the next Arnold Palmer. However, she dreamed of being a kindergarten teacher. After college, she landed in a flooring store, answering phone calls. The rest is history as they say. Her flooring journey spans 22 years, affording her the opportunity to work in various roles within the industry and meet many people who contributed to her success.
The second annual Flooring Sustainability Summit expects 250 industry leaders in Washington, D.C., says Bill Griese, deputy executive director of Tile Council of North America. This year's focus: navigating federal policy uncertainty, standardizing "circularity" terminology, and launching design awards while building ongoing community dialogue to drive marketplace alignment.
Why is Nebraska Furniture Mart dedicating 2,000 square feet to one carpet brand? NFM Flooring Director Dave Chambers reveals how the Anso Gallery concept is changing flooring retail, Kansas City's surprising stair carpet obsession, and Shaw's unusual Memorial Day activation plan.
Are flooring dealers making costly AI mistakes? AI expert Maksim Nazarchuk reveals the three biggest concerns holding back the industry, how to protect customer data without killing innovation, and why most AI implementations fail before they start.
In this special National Small Business Week episode, Independent Carpet One Co-Owner Cathy Buchanan and Synchrony's Vince Lowe discuss retail challenges in today's economy, successful adaptation strategies, and how financial partnerships are helping flooring retailers boost profitability.
Scott Humphrey, CEO, WFCA, and Beth Brown Sorrell, executive director of FCITS, WFCA, reveal how the WFCA's acquisition of FCITS’ specialized inspection training will address critical knowledge gaps while leveraging the association's extensive reach to elevate professional standards across the flooring sector.
In this exclusive interview, Mohawk's Charles DiSano reveals how North Carolina manufacturing helps power the company's American made growth strategy. Discover why retailers are turning to Mohawk’s tariff-free flooring solutions in PureTech, RevWood and Pergo Elements that deliver confidence in an uncertain market.
