Don Roberts, president & CEO Central Alabama Floor, talks about the importance of closing rates within a retail operation. Roberts discusses the difference between a closing rate and a conversion rate, what a good closing rate is, how technology on the sales floor can increase closing rates and the importance of consistency in measuring closing rates.
John Simonson, president of Webstream Dynamics and Five Star Store Reviews, talks about digital retailing, its growth and its expected growth in the future. Simonson talks about the long-term consequences for floor covering retailers who have opted to not become active in digital marketing and steps retailers can take to conduct digital marketing correctly rather than just conducting it erroneously.
Michael Zmijewski, president of Mr. David’s, on Mr. David’s Challenge an annual, community and fitness oriented event. This year, the Mr. David’s Challenge will be held on Saturday, August 24. This family-friendly event with a picnic atmosphere, with local entertainment held at the Mr. David's Headquarters in Itasca, Ill., features a 25k bike ride and 5k run/walk. Last Year the event had over 220 attendees and raised over $140k.
Scott Levy, president, Arley Wholesale after launching four regional expos this year talks about some of the ideas the company is contemplating for the future. Levy also talks about the Arley app that has been expanded and some of the new tools that have been added.
Doug Chadderdon, president and CEO, Great Floors, talks about some of the unusual features on the company’s website and the unique buildings the company has built for their 22 locations. He talks about the advantages of being a stocking retailer in markets, such as the homebuilder market, the company’s efforts in non-flooring products, and the need to change with changes in the marketplace.
John Simonson, president of Webstream Dynamics and Five Star Store Reviews, talks about the retailing concept of "buy online and pick up in store" and its future in the floor covering arena. Simonson notes that it’s a perfect option for large multi-store flooring retailers that stock product. He notes that the big box players do it as do many of the large floor covering specialty retailers. He adds that most retailers have a product catalog on their website and they invite consumers to call for pricing, but few offer a "buy online, pickup in store" option. He notes that the concept is a point of differentiation for retailers. The option affords consumers a means to check stock and can prompt an in-store visit.
Scott Levy, president, Arley Wholesale, talks about the first of four regional expos the company is holding this year instead of its Annual Arley Golf Classic and Tile & Stone Expo held in Scranton. Levy talks about the first regional, which was held in Wilmington, Del., and the remaining three expos noting they will return to the Arley Golf Classic in 2020 and the possibilities for events thereafter.