September 13, 2012  Paul Friederichsen, President, Brand Biz, discusses the seven deadly sins of branding, factors that diminish a company’s brand, or even poison a brand in the eyes of customers. 

September 12, 2012  Paul Friederichsen, President, Brand Biz, discusses the seven deadly sins of branding, factors that diminish a company’s brand, or even poison a brand in the eyes of customers. 

September 11, 2012   Paul Friederichsen, President, Brand Biz, discusses the seven deadly sins of branding, factors that diminish a company’s brand, or even poison a brand in the eyes of customers. 

September 10, 2012  Brian Gracon, President of Brian Gracon & Associates, talks about the phenomenon of a “Mecession” and how many, even in the face of a recession-like economy, are cutting back in many areas, but are enjoying increased revenues many are spending on themselves. Gracon discusses ways to capitalize in the trend such as stating benefits in a more personal way.

September 7, 2012  Brian Gracon, President of Brian Gracon & Associates, talks about the phenomenon of a “Mecession” and how many, even in the face of a recession-like economy, are cutting back in many areas, but are enjoying increased revenues many are spending on themselves. Gracon discusses ways to capitalize in the trend such as stating benefits in a more personal way.

September 6, 2012  John Simonson, President of Webstream Dynamics and Marketing Your Store talks about the growing importance of reviews posted online, how search engines key in on reviews and how they can result in exposure both positive and negative. Simonson discusses the mechanics of reviews, soliciting them, and placing them on the company website.

September 5, 2012  John Simonson, President of Webstream Dynamics and Marketing Your Store talks about the growing importance of reviews posted online, how search engines key in on reviews and how they can result in exposure both positive and negative. Simonson discusses the mechanics of reviews, soliciting them, and placing them on the company website.