White oak demand surges as consumers embrace natural finishes and herringbone patterns. Manufacturers respond with innovative installation solutions while wood reclaims territory from vinyl alternatives—even in basements.
Luxury vinyl floors are waterproof, but moisture trapped underneath can cause warping & curling. Pinless meters detect hidden moisture issues without floor damage.
Chicago's June design calendar features two key events for flooring professionals: NeoCon's 56th edition at The Mart (June 9-11) and Fulton Market Design Days (June 10-12), offering opportunities for trendspotting, product discovery, and industry networking.
Successful flooring salespeople excel by asking questions and actively listening to customer needs, recognizing that flooring represents a significant, infrequent purchase for most consumers who rely on professional guidance—a strategy that drives not only immediate sales but cultivates valuable repeat business and personal referrals.
