It’s the middle of summer, and for some, radiant heating is the last thing on a customer’s mind. However, now is the perfect time to bring it to their attention—once the temperature dips, it’s going to be too late. Floor Trends spoke with manufacturers and industry experts about how to best sell in-floor radiant heating systems to consumers, and what types of systems (wire, mat, film) will suit them best.
According to Julia Billen, owner and president, WarmlyYours, most of the company’s summer sales for electric radiant heating systems are due to the fact that it’s when a lot of remodeling activity occurs. She says, “There are logistical advantages to remodeling in the summer, but it also seems like the warm weather gives people the extra energy they need to pursue their remodeling goals.”