Action Floor Systems has unveiled its new branding which uses a modern design while giving a nod to the company’s long history in the flooring industry.

The updated logo features a more angular “A” and a streamlined swoosh. The colors have also been simplified and the fonts updated. These modifications bring a more current, cleaner look to the logo better representing its shift to becoming a larger, global flooring manufacturer, according to the company.

The logo still features a maple leaf, which reflects Action Floor's roots in the Northwoods of Wisconsin and its experience manufacturing maple wood flooring for athletic facilities and other commercial applications.

“Our new branding truly reflects how streamlined we’ve become, with national and international dealers in our network,” said Tom Abendroth, president of the company. “The logo especially represents movement and action, explaining the way we work and lead in our industry.”

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