When it comes to building your business, the best kind of party to have is a third-party endorsement. Sounds silly, I know—but the thought behind it is 100% serious.
In our social media-driven world, it’s possible to connect with third parties who will speak on behalf of your business and advocate for your brand. I’m speaking specifically about unpaid endorsements, no-strings-attached advocacy in which third parties organically come to know and like your business and choose to share the good news with their social networks.