This year, Gerflor USA marks two milestones, the 80th anniversary of Mipolam, and the 70th anniversary of Taraflex. Since 1937, Mipolam has grown from a single product line to 15 different lines with more than 300 colors available worldwide. Gerflor will introduce its latest line later this year: Mipolam Classic, which will be available in tiles and sheet. The new line is a nod to the original pattern, which is an organic linear directional design, similar to a cirrus cloud.
Taraflex, first created in 1947, is the world’s most widely specified sports surface, and the same flooring selected for 10 consecutive Olympic Games through Gerflor’s partnerships with IHF and FIVB. Because of its safety and performance benefits, Taraflex is also installed in more than 70,000 gymnasiums worldwide.
“Mipolam and Taraflex are just two of Gerflor’s industry firsts, and I’m confident they won’t be our last,” said Catherine del Vecchio, Gerflor USA’s senior director of marketing. “Our record of innovation demonstrates our ability to not only satisfy market needs, but to deliver products that consistently and continuously perform in new and improved ways. The quality of products like Mipolam and Taraflex have been tested for decades; they’ve evolved with the industry for 80 years and are the reference of specifications in their respective category.”
To celebrate Gerflor is launching a contest to give away other products from the interior design and fashion industries, such as a Hermes scarf, Louboutin shoes, and an Anglepoise lamp. For each month that participants enter April through September, they are automatically in the running to win the grand prize, a trip to Maison & Objet Paris with Gerflor in 2018.