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Commercial FlooringResidential FlooringColumns

Selling on the Showroom Floor

By Buddy Wisdom

Seldom should a customer be left alone in the showroom to just look. She will see little, become confused, and you will know nothing about her needs. She needs and deserves expert help. How many times have you observed a customer after just looking say, “Thanks for your time. I want to keep looking. I may be back,” and she hasn’t seen but a mere fraction of your selection? What’s worse is you know nothing about what she came in to buy or the reason she left.

Color, style, quality and value were never discussed, and the odds of her coming back are unlikely. You lost control of the sale and the customer lost her best chance of receiving what she wanted and needed the most. If you are competent and professional, you are her best resource. She left without your expertise, and for that matter, probably misinformed knowledge. She simply wanted a beautiful room and she most likely didn’t find what was actually available. You must gain control for her benefit and yours.

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