Lancaster, Pa.-based Ecore has updated its athletic, commercial, and corporate websites in an effort to elevate the company’s online brand presence. Ecore partnered with Baltimore-based Mission Media on the revamped sites.
The three Ecore websites now maintain consistent core branding, yet are designed to address the different audiences with uniquely curated content and specific messaging. Each site has its own designated landing page with content and information that specifically addresses the needs and preferences of each brand. The athletic site is designed to target athletic and fitness customers, while the commercial website is focused on architects and designers serving the healthcare, hospitality, corporate, education, multi-family, public buildings, retail and senior care markets. The corporate website provides information about the company as a whole, Ecore’s history, as well as links to its heritage brands, in addition to the athletic and commercial websites.