Communication, actions and reputation play a big role in a company’s ability to meet customer expectations. For manufacturers, this hinges on transparency and open dialogue with their retail partners. Shaw Floors takes this dialogue very seriously, demonstrating it through the Shaw 360 Tour program. Over three days, Shaw-aligned retailers are invited to Georgia for a deep dive into company culture through behind-the-scenes plant tours, boisterous bus rides and candid conversations with Shaw team members and each other.
“These tours are intended to spotlight Shaw’s commitment to innovation, manufacturing and service,” said Connie Corbin, marketing manager for Shaw hard surfaces, who had the responsibility and privilege of planning more than two dozen of these tours over the last two years. “Our hope is that everyone leaves with fond memories of the Shaw family.”