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Multilayer Flooring a Super-Sized Opportunity

By Tanja Kern

The impact multilayer flooring (MLF) has had on the market is undeniable. The key selling features, like moisture imperviousness, structural stability, and strength, are providing solutions and growing sales for retailers. Manufacturers have a lot in the works for the category to help retailers maximize their sales potential in 2018.

“This category continues to grow at unparalleled rates, and we see no slowdown in 2018,” said Harlan Stone, president of the Multilayer Flooring Association (MFA) and CFO and group CEO of Metroflor.

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