Mansfield, Mass. -- The Belknap White Group (BWG) will be marketing and selling American Olean’s three newest product additions for the season, the Union, Windmere and Visual Impressions collections.

Influenced by the urban chic trend and popularization of concrete, Union is an authentic interpretation of time-worn and weathered concrete floors. Designed using StepWise technology, the Union collection offers slip resistance and can be used in both interior and exterior applications. Union is available in 8x48, 12x24 and 24x48 in. formats.

Blending the look of smooth concrete and weathered stone, Windmere is a modern take on minimalism for floors and walls. A soothing, monochromatic color palette finishes the look, with a full range of floor and wall sizes available, including mosaic​s​ and trim​s​. Windmere is available in 4x12, 10x14, 12x12, 12x24 and 18x18 in. formats.

Artistic and fashionable, the Visual Impressions collection offers ​the opportunity for users to have​ a stunning masterpiece on ​their ​walls. Visual Impressions is a contemporary 8x24-in. ceramic wall tile available in flat surface​,​ as well as three unique 3D structures, Linear Diamond, Multi-Wave, and Quadrangle. The large format wall tile is rectified, creating seamless design. Visual Impressions is finished with coordinating 12-inch jolly trim in all three colors.

“These new collections from American Olean are exactly what we are seeing in the industry as far as trends in tile,” said Bill Prescott, executive vice president of BWG. “Bringing these three lines to our tile offerings instills that our company is keeping a finger on the pulse of what’s hot in porcelain and ceramic tile design.”

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