In Greek mythology, King Midas had the power to turn anything he touched into gold. Today, millennials seem to possess a similar type of power: transforming pretty much anything they touch into a digitized version—from movie-streaming services like Netflix and Hulu to e-commerce sites like Amazon and eBay.
While the bulk of our shopping and entertainment experience has shifted to the World Wide Web, the flooring industry has been making a slow transition. But John Dupra, co-founder of e-commerce flooring site Revelwoods.com, has plans to speed up the process—literally.