Since 1992, avoiding sales tax was a perk of online shopping. In June, the Supreme Court changed the landscape of online shopping in a 5-4 ruling allowing state governments to oblige retailers beyond their borders to collect sales-tax revenue from consumers in an effort to level the playing field between online and brick-and-mortar retailers.
To better understand this decision and what it could mean for our industry, we invited John Simonson, founder of digital marketing firm Webstream Dynamics, and Steve Simonson, founder of online flooring retailer iFloor, to talk about this development. Following are excerpts from this conversation, which can be heard in its entirety at floortrendsmag.com by clicking on podcasts.