Gallaher Launches Rapid Response Floor Visualizer
Santa Fe Springs, Calif. – Galleher has launched a new floor visualizer for its Monarch Plank and Reward Flooring brands. Each brand’s website now offers a single-click visualizer that allows users to instantly see any of a brand’s floors accurately superimposed into an image of their own home.
Unlike earlier visualizers that required significant user effort, worked only on select platforms, and yielded iffy images, this visualizer requires no user experience and can be used on any desktop or mobile device, with high-quality, realistic results.
“This technology engages consumers and designers like nothing we’ve seen before,” said Danny Harrington, vice president of marketing and product development for Galleher. “The ease of use and life-like results speed the selection process and generate excitement in the end user that translates into quickly closed sales for our professional flooring customers. This really is the dealer’s best friend.”
This visualization technology can play an important role for anyone involved in the process, including: dealers showing customers what a showroom sample looks like installed in a large area of their home or business; contractors presenting flooring options in the actual rooms where they’ll be installed during a measure; designers helping clients see their vision, or using downloaded rendered images in presentations; consumers narrowing the selection process before visiting the dealer.
For more information, visit galleher.com.